From Engineering for BYD and Michelin to Building Its Own Brand: How Brazilian Startup Elekro Is Disrupting Smart Home

São Paulo, Brazil — In the heart of Brazil's tech ecosystem, a company that spent a decade behind the scenes is stepping into the spotlight. Elekro, a São Paulo-based technology firm, has pivoted from being a trusted engineering partner for global corporations to launching its own consumer product line.

The Hidden Giant Behind Global Brands

For over 10 years, Elekro provided engineering consulting, IoT solutions, and technology development for some of the world's largest companies:

• BYD — Electric vehicle technology integration
• Michelin — Smart tire monitoring and fleet telemetry
• Trimble — Precision GPS and positioning systems
• KZA Arquitetura — Smart building automation

This B2B experience gave Elekro deep expertise in embedded systems, AI, connectivity, and industrial-grade quality standards — knowledge that most consumer electronics startups simply don't have.

The Pivot: From Supplier to Brand

"We realized we were building incredible technology for other companies, but consumers never knew our name," explains the Elekro team. "We decided to channel 10 years of engineering excellence into our own products."

The result is an ambitious product roadmap that includes:

• Signature Wi-Fi Smart Lock — Already available, featuring 6 access methods and H9 chipset
• AI-Powered Smart Glasses — Computer vision and real-time translation
• Smartwatches — Health monitoring with medical-grade sensors
• 8K Smart TV — AI-enhanced picture processing
• Drones — Professional and consumer aerial platforms
• Smart Home Appliances — Connected refrigerators, washing machines, and more

Why This Matters for the Smart Home Market

Brazil's smart home market is projected to reach US$ 4.2 billion by 2028, growing at 18% CAGR. Yet most products available are imported with limited local support. Elekro is positioning itself as the first Brazilian company to offer a complete smart home ecosystem with local engineering, support, and warranty.

The Product Hunt Launch

On March 14, 2026, Elekro launched its flagship Signature Smart Lock on Product Hunt, marking its first direct-to-consumer global launch. The company plans to expand distribution to the United States, Europe, and Asia by late 2026.

Investment and Growth

Elekro is currently in discussions for Series A funding to accelerate product development and international expansion. The company's unique position — combining proven B2B engineering credentials with consumer market ambition — has attracted interest from venture capital firms in São Paulo and Silicon Valley.

For more information: https://elekro.com.br Investor relations: https://elekro.com.br/investidores

This article was published by Elekro Newsroom on March 14, 2026.